Industries · Publishers
You’ll find out, because for the first time you’ll be able to measure it. Every decision is tied to a banner version, a region and a timestamp, so you can prove a statement like “we changed the copy and acceptance moved four points.”
The short answer
Publishers carry the densest tag stacks on the web, which makes consent both the highest-stakes and the most measurable thing on the page. We’re not asking you to settle for a lower number. We want you to know your true number, per banner version and per region, and to improve it with copy and clarity instead of friction.
An equal-prominence reject button is more than a design preference here. Making refusal harder than accepting is a pattern regulators single out, and the ICO has checked major UK sites for exactly that, so an acceptance rate that depends on a buried reject is a liability.
What a publisher stack sets
Header bidding, SSPs, verification, analytics and recirculation widgets each bring their own scripts, pixels and storage. The evidence gate keeps all of that readable. Hard cookie evidence becomes your inventory, and everything else is disclosed in its own section, so you only have to deal with what’s there.
You can see decisions, acceptance and opt-outs over time, and each record keeps the visitor’s choice for every category. Every choice also records the banner version, so when you change the copy, layout or categories you can compare before and after.
Global Privacy Control is a browser signal that twelve US states require businesses to honor as an opt-out. UserGuard detects it and applies the opt-out without the visitor clicking anything, records it durably, and shows the “Opt-Out Request Honored” marker the regulations ask for. The dashboard shows how many visitors sent one.
UserGuard isn’t TCF-registered yet. TCF participation requires completing IAB Europe’s validation process, and we won’t claim it before we’ve done that. Support is on the roadmap and we intend to complete that validation. If your EU programmatic demand requires a TCF-registered CMP today, check this before anything else on this page.
Measurement
Every event is tied to the site and banner version. We keep events for 400 days by default, you can adjust that per account, and you can export them as CSV whenever a lawyer asks. The banner adapts by country, so an EU reader gets prior consent and a US reader gets the model you set for the US, on the same page.
Each masthead or vertical on its own domain is its own site, with its own banner version and consent log, and the volume rate applies across all of them.
It’s the first interactive element many readers meet. Focus stays trapped when the dialog is modal, the focus ring still shows on themes that strip outlines, and labels stay legible on your accent color.
Monthly scans plus a rescan after any change catch the SDK update and the partner tag nobody told you about.
Coverage
Equal-prominence reject, granular purposes, easy withdrawal, Article 7(1) records.
See how → CCPA / CPRA · US statesAutomatic Global Privacy Control honoring and a Do Not Sell mechanism that stands on its own.
See how → WCAG 2.1 AA · ADA · EAAYou get a consent banner every reader can operate, and we’re clear about what a widget can’t fix.
See how →This page is general information, not legal advice. UserGuard is not an IAB TCF registered CMP today. Configuration decisions and legal outcomes remain yours; consult qualified counsel for your situation.
Start today
Create an account, add one line of code, and the first scan runs in minutes. If it isn’t right, you have thirty days to get your money back.
