Growth

Pricing a site-based compliance platform

What per-site pricing means when you are budgeting for cookie compliance: one flat price per site, every feature at every size, and no usage traps.

Growth 3 min read The UserGuard team

Key takeaways
  • UserGuard charges $10 per site per month, because each site has its own scanner, cookie inventory, banner, generated policy and consent log.
  • There are no feature gates — every site gets every feature, Global Privacy Control included — and the one metered item is AI review, at 10 runs per site each month.
  • Volume discounts apply automatically as you add sites, on a schedule published on the pricing page; past fifty sites it becomes a custom conversation.

Compliance pricing is often too complicated

If you have shopped for a consent platform, you have seen the pattern: pageview tiers, per-domain add-ons, features that only exist on the plan above yours, and a quote that takes a sales call to decode. You are trying to answer a simple question — what will this cost for my site, or my client's site — and the pricing page will not say.

Usage-based tiers are a particularly bad fit for compliance, because a traffic spike does not change the work: the banner still shows, the records still accrue, the policy still stands. Your legal obligations do not scale with pageviews, and your bill should not either.

What one price per site means for you

UserGuard charges $10 per site per month. The site is the natural unit because it matches the shape of the work: each site has its own scanner, its own approved cookie inventory, its own banner and preference center, its own generated policy, its own consent log. A second site is a second one of everything, so it is a second line on the bill.

That makes the arithmetic yours to do before you talk to anyone. One site is $10. A client project with three sites is three predictable lines on an invoice you can quote before signing anything. And the first month is covered by a 30-day money-back guarantee, so trying it is a test, not a commitment.

Adding sites should not mean a negotiation

As you add sites, volume discounts apply automatically — no coupon code, no renewal-time renegotiation, no email thread with an account manager. The current schedule is published on the pricing page, and it is the same for everyone, so you know what the next domain costs before you add it.

Past fifty sites it becomes a custom conversation, because portfolios that size usually arrive with their own requirements. Below that, the price is the price. Organizations let you group client sites under one account, and team roles let colleagues share the review work without sharing billing access.

What every site includes

There are no feature gates. The one metered thing is AI review — 10 runs per site each month — and the meter is visible, not a surprise. Every site gets the evidence-first scanner, AI-assisted review with human approval, the generated cookie policy, the consent banner and preference center, the consent event log with CSV export, geo-targeting, and the accessibility widget on the same script. Global Privacy Control is honored automatically on every site, never behind an upgrade.

The reasoning is simple from your side of the table: a compliance feature you have to upgrade for is one you will not have on the day a regulator, a client, or a visitor asks about it. Paying more should buy you more sites, not the ability to honor an opt-out.

One caveat belongs here in plain terms: no plan at any price makes you compliant. You are buying tooling and records; the obligations stay yours, and counsel should confirm which laws apply to your business.

How to use this when you budget

Count your sites — that is your number. Check the pricing page for where the automatic discounts land as the count grows. If you run client sites, the per-site line maps cleanly onto what you already charge for hosting or care plans, which turns compliance into a service you can quote instead of a cost you absorb.

UserGuard is newly launched, so this describes how the pricing is built rather than a decade of history — which is exactly why the guarantee exists. Put one site on it, watch the first scan come back, and decide with your own evidence.

Go deeper: UserGuard’s site-based pricing

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